Warner Bros. Discovery is the latest publisher to integrate with an offering that has been piloted by Coca-Cola and GroupM’s Wavemaker.

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Real differentiation happens when a brand stands for something so clearly that no competitor can claim it with a straight ...

The Duchess of Sussex's brand is called As Ever, the same name as an existing clothing brand in New York City.

During the 2025 CAGNY conference in Florida, The Hershey Company unveiled a new Celebrity Spokesperson for their recently ...

Livonia, MI, January 28, 2025-Artivo Surfaces is unifying Galleher, Tom Duffy and Trinity Hardwood into a single entity under the brand name Galleher Duffy. By combining Galleher’s expertise in ...

This recent High Court decision highlights the urgent need for harmonisation of trademark and business name registrations in ...

Oracle refuses to give up the JavaScript trademark, sparking backlash from developers. Could its control impact the language?

Ever thought about what would happen if someone else started using your business name? It’s not just annoying—it’s a real ...

Starting a business can be exhilarating—building your website, choosing potential business partners, hiring employees, and cultivating the brand identity of y ...

Companies often change their names to reflect new directions, mergers, or to improve their image. In India, several companies have rebranded recently. For instance, in February 2025, Zomato ...

Celebrities frequently encounter trademark disputes when their names or brand elements overlap with existing trademarks. These cases, such as those involving Katy Perry, Kylie Jenner, and Taylor ...