“Sherry and Brandy, for instance, became hits after they were featured in popular songs,” says Wattenberg, referencing the ...

Ever thought about what would happen if someone else started using your business name? It’s not just annoying—it’s a real ...

Oracle refuses to give up the JavaScript trademark, sparking backlash from developers. Could its control impact the language?

Starting a business can be exhilarating—building your website, choosing potential business partners, hiring employees, and cultivating the brand identity of y ...

The internet is both an opportunity and a risk for brands today. While it offers a global platform to showcase your products and services, it also exposes your brand to countless threats, such as ...

These splurge-worthy best purse brands will bring you joy if you let them. Invest before they sell out. A household name in the handbag space, every woman needs a Kate Spade bag. They’re top ...

Chinese manufacturer Hisense has been steadily making moves in the TV market over the years, licensing Sharp’s brand name (and buying its North American factory outright in 2015), buying Toshiba ...

UpGuard said it found customers’ personal data, like names, postal addresses, and phone numbers in the exposed database. The researchers said they also found GPS coordinates of individuals being ...

What's in a name? A lot, actually. The right brand name can make your business stand out, connect with customers emotionally, and convey what you're all about. But choosing that perfect moniker is ...

There are many different brand names, but they all have one thing in common: they make it easy to identify what type of product you're buying. When you start a business, one of your most important ...

By prioritizing clarity, originality, online presence and research, your business name will capture the essence of your brand and propel your business toward success.