Even as social media remains one of the fastest growing marketing channels across the industry this year, it was a bold statement. “There are 19,000 zip codes in India. There are 5,764 municipalities ...

tech company Starfish released a completely rebuilt influencer marketplace that addresses the trust deficit in influencer marketing through built-in escrow payments, in-app messaging, and custom offer ...

If you’re still thinking influencer marketing is only for big-budget brands, I encourage you to read this. The power of micro-influencer automation for Shopify brands isn’t just hype—it’s a proven ...

Businesses are always looking for new ways to get more attention online. One of the best ways to do this is by connecting with their target audience through social media.

Sprite is seeking to connect with consumers during the hottest moments this summer using data and contextual targeting, according to news shared with Marketing Dive. A new global campaign, “Turn Up ...

Influencer marketing has made its way into the B2B playbook, but many marketers are still applying B2C tactics on platforms like YouTube, TikTok and Meta. The problem? Those channels weren’t ...

The Devil Wears Prada's drummer, Daniel Williams’ death has shocked fans and friends ... Hannah Ray is a social media influencer, content creator, and music and event photographer from California. Ray ...

The answer, suggests Liritis, lies in coffee concentrate and influencer marketing. Like George Clooney for Nespresso, Nescafé has been on the hunt for its own ambassador. Or rather, influencer. The ...