The auto-major also took home the title of 'Influencer Marketing Brand of the Year'. The creative minds at Havas Play fueled the brand's success. Advt Goibibo grabbed three awards for its campaign ...

From Performance-Only to Performance-Plus Prominent brands that have adopted an integration of influencer and performance marketing methods are names like Haleon, ONDC and BoldCare. Rather than ...

Influencer marketing is a powerful tool that brands can use to connect with their target audiences. Though mega-celebrities (think Kim Kardashian) often steal the macro-influencer spotlight, marketers ...

The Trendies Awards offers a unique platform to highlight and celebrate your innovative achievements, Employee motivation, Brand Visibility and Recognition, Networking Opportunities, Attract new ...

Many business-to-business companies have at some point likely considered collaborating with B2B influencers as part of their marketing strategy for expanding their audience. Measuring influencer ...

Wellington is a tourism marketing success story for many reasons. Firstly, it had a vision that it stuck to. The Council invested sensibly with $1million of public funds and the private sector ...

To overcome this, Stake heavily relies on influencer marketing, and conversations I had with two teenagers show that influencers’ reels and stories have been instrumental in inducing underage ...

Through such significant following across social media platforms, these influencers are of marketing value for different brands (Lou and Yuan 2019) and therefore are approached by them to become their ...

The report titled "State of influencer marketing in gaming 2025", said streamers and short-form video creators are now the leading discovery channel for new games, especially among younger audiences.

While concerns remain regarding the role of generative artificial intelligence in marketing, 83% of CMOs expressed optimism about the technology, a five point increase from the year prior, according ...