The Portland Fire announced its name and new logo exclusively on "Good Morning America" as the team returns to the City of Roses for the 2026 WNBA season.

Portland went back to its roots when choosing the official team name and branding for its WNBA expansion franchise set to debut in 2026. The franchise officially announced Tuesday it will be ...

As if reborn from the ashes, the Portland Fire are back. Portland’s forthcoming WNBA expansion team, set to begin play in summer 2026, unveiled its name and logo Tuesday morning. The Fire will ...

The good news is that there are proactive, practical steps you can take to monitor and defend your brand in the digital space. Below, 14 Forbes Business Development Council members share some key ...

In December, T oronto announced their name would be the Tempo. On Tuesday, Portland took its turn, unveiling the team’s new logo and name, the Fire.

Portland Fire, whose name and logo were revealed July 15, is a nod back to the Rose City's former WNBA team, which played between 2000 and 2002.

The Portland Fire announced its new branding ahead of the franchise return.

The Portland Fire announced its name and new logo exclusively on "Good Morning America" as the team returns to the City of Roses for the 2026 WNBA season.