One of the more conservative business functions about adopting analytics has been the sales organization. In my new book Big Data @ Work I describe sales as an "underachieving" function ...

That’s why many B2B sales organizations are looking to artificial intelligence and data analytics for help. As a result, what’s reported is generally skewed in their favor. Sometimes a seller ...

But not all companies are taking full advantage of data and analytics to drive growth. Alexander Dierks is a Partner with the Growth, Marketing & Sales practice of McKinsey & Company. He co-leads ...

“How can we make this happen?” We've recently published a multimedia eBook Big Data, Analytics, and the Future of Marketing & Sales that attempts to answer that question. Organizations today ...

To address these issues, his company implemented an AI-powered analytics platform to restore data accuracy, empower its team, enable actionable decision-making, and accelerate sales. Here’s how ...

Retail analytics also plays a crucial role in sales forecasting, allowing retailers to anticipate demand and adjust their strategies accordingly. The primary benefits of retail analytics include ...