Fans of all things kawaii are in for a treat as Sanrio and CROCS unveil a collaboration that’s bursting with charm, nostalgia, and undeniable style. Featuring beloved characters like Hello Kitty ...

The rise of Hello Kitty. At the end of World War II, Japan faced a reckoning. The country’s surrender in 1945 forced its political leaders to confront the consequences of the nation’s ...

You can trace the word “kawaii” all the way back to the start of the 11th century, when an early form of it, “kawayushi,” which at the time translated more to “having pitiable qualities ...

CNN. Hello Kitty’s $80 billion kingdom: 50 years of ruling the ‘cute’ economy. Posted: January 7, 2025 | Last updated: January 7, 2025. She’s the iconic Japanese cartoon character that ...

Asian brands need to learn this from Hello Kitty—to maintain a steady brand identity, even during challenging times. The success wasn’t accidental; it’s the result of a deep understanding of kawaii ...

Still cute at 50 and commands an $80 billion dollar empire. Image used with permission. It’s hard to tell at first glance, but Hello Kitty is…well, she’s a lot of things. A mouthless blob. Not a cat, ...

Twenty years have passed since we’ve seen a Hello Kitty Strat. It was popular then and will be even more popular now; this is the cartoon cat who took Japanese kawaii culture global. As Craig ...

Fender is celebrating the 50th anniversary of Hello Kitty with the return of the cult classic Squier Hello Kitty Stratocaster, a fuzz pedal and accessories collection. You might often hear vintage ...

O ver the years and even in recent weeks, Sanrio-- most famous for its cute mascots like Hello Kitty -- has collaborated with numerous mainstream anime series, from Oshi no Ko to My Dress-Up ...

TOKYO — Hello Kitty turned 50 on Friday. Befitting a pop icon at midlife, the bubble-headed, bow-wearing character’s fictional birthday has brought museum exhibits, a theme park spectacle and ...

A gold coin pendant with the image of Hello Kitty holding the number 50 is selling for about 120,000 yen ($800), while a Casio watch costs 18,700 yen ($120). But first, more on the origin story.