Your ultimate guide to collectibles, charms and cutesy merch in Hong Kong, from Labubu and Chiikawa to Pop Mart alternatives.

How a cute Japanese icon turned into a $6b industry The Japanese icon, celebrating her golden jubilee, is emblematic of a global craze for child-like things that has grown in troubled times.

Ask us questions, discover the latest offers & more on Telegram. Get ready to pastel-up your day with the most kawaii card set ever — the Cinnamoroll Pastel EZ-Link Cards are finally here! 💖✨ ...

Sanrio’s Kuromi and My Melody turn 20 and 50 this year. What explains the cross-generational pull of cute characters in a hyper-fast world?

Kuromi has a penchant for skulls and her signature colors of black and purple, while My Melody is all about the pink and cutesy bows. Netflix’s new stop-motion series is set to play on this ...

The internet’s most kawaii sensation is here to rock your world! Here 9 are things to know about Chiikawa, from her anime show to merch.

There’s also the serene Cinnamoroll x Crocs Adult Classic Clog, with a calming blue-and-white palette. Each design perfectly captures the spirit of kawaii — cute, charming, and full of joy ...

Here are 9 things to know about kawaii sensation Chiikawa, from her anime show to collaborations, toys, merch, and her adorable friends.

Ready to make the cutest, most satisfying dessert art ever? 🍩 Learn how to recreate these magical galaxy & unicorn cakes paired with pastel milkshakes — plus step-by-step tips for making ...

Hold onto your hearts, Melbourne—the world’s most adorable gang is about to make its grand entrance! The long-awaited Hello Kitty and Friends Cafe, after much speculation, has finally swung open its ...