Meet Labubu: a goblin-like creature with oversized ears, sharp little teeth, and an eerie-cute aesthetic that’s suddenly everywhere. From being dangled off bags by the likes of A-list celebrities to ...

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Labubu, a quirky plush collectible monster sold by Pop Mart, has gone viral across the US this year.

The creepy-cute aesthetic is exactly what's driving demand. Labubus come in all shapes and sizes, mainly as vinyl figurines and plush toys. The most sought-after? "Blind boxes." ...

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Adored for their “ugly-cute” aesthetic, Labubus are small monster dolls that come in a fuzzy coat of any color, red nose, rabbit-like ears, and menacing, sharp teeth.

Developed in 2010 – five years before Labubu hit the market – Fuggler plushies have enjoyed a surge in interest on social media platforms.

How the aesthetic has come full circle—and what it looks like in 2025.

Maybe it's the "ugly-cute" aesthetic that Gen Z has fully embraced. Or maybe, in an era of algorithms and sameness, Labubu feels like a "rebellion": a weirdo you can hold in your hand.

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Meet Labubu — the eerie-cute doll that’s got everyone talking This adorable oddity is shaping up to be a full-blown trend—think keychains on luxury bags, surprise collabs, and indie drops.