Here is a list of the best free User Persona Tools and Templates to create customer, buyer, or user personas. A user persona is basically a UX design that defines your target customers. It consists of ...

Forbes contributors publish independent expert analyses and insights. Mike Kappel is the Founder of Patriot Software, LLC. Running a business is a lot like writing a story. You need to set the scene ...

In the era of digitalization, digital customer personas assist in making your eCommerce store more relevant to both your customers and the internet. With their help, you can improve your various ...

The use of customer personas in marketing is a critical and foundational step to make it possible for businesses to map out their strategies. The use of customer personas in marketing is a critical ...

A few years ago I wrote a column — The Four Secrets to Marketing Success — that generated far more response than usual. That feedback inspired me to provide more detail on the topic. This is the first ...

According to Personize, the new platform also provides: Unified Customer Memory that connects every interaction across sales, ...

Customer personas are all the rage in marketing, particularly when it comes to content marketing and user experience, and are widely used to help brands better understand their customers and serve ...

Is your company using customer avatars or marketing personas effectively? The idea of persona-driven marketing appeals to practitioners for a wide variety of reasons. It’s part of what I’d call core ...

BearingPoint introduces Persona Engine, an advanced AI-driven platform in the area of customer intelligence, designed to transform how businesses understand and interact with their customers. By ...