Next to a business plan and marketing plan, there is no more important document for a business owner to create than a customer profile. A compendium of demographic, psychographic, attitudinal and ...

A target market customer profile identifies the customer most likely to buy your product or service. While some companies create products around a customer profile, others identify the customer ...

Nearly all organizations have experienced changes in cost, profitability, and the ability to efficiently fulfill orders due to customer behavior changes. The infographic below presents key ways that ...

(Also see the infographic at the end of this article.) 1. The Meek Customer generally will not complain. Social response: The Meek Customer will only post or comment on Facebook or Twitter when she ...

Jobs believed this had to involve a transformation in the customer relationship where purchasers ... Apple and dramatically elevating its brand profile over the past two decades.

"Fifty-five percent of customers feel frustration when having to repeat the same information to multiple customer reps or across multiple channels," states Sentiment Metrics in the following ...

To deliver effortless, end-to-end customer experience every time, all parts of your organization need to work together, across the front, middle, and back office. See how this was achieved—while ...

This infographic, courtesy of Zendesk, highlights “the good, bad and ugly truths” of how consumers are influenced by a retailer’s customer service. Following a bad shopping experience, some customers ...

The company also has among the highest customer loyalty for leading retail brands. Walmart's average customer is a white baby boomer who owns her home and earns less than $80K per year.