Customer journey-mapping is a method of developing empathy for your target audience. When you successfully do that, you can better serve them.

Most leaders anticipate a bump in their tech budgets in the next year, but only one-third of CX teams have mastered the ...

Shaping the future of brand experiences, AI applications in retail design are helping build interactions that redefine ...

Despite a rapidly changing business environment, many procurement teams are locked in organizational silos that were ...

The UK's motor industry is awaiting the outcome this month of April's Supreme Court case concerning car loans commission and dealers' responsibility to customers, but firms have been urged to prepare.

Data centers are the backbone of the digital age; however, many are stuck in the past. Legacy facilities, which were built ...

Ajmal Group CEO Abdulla Ajmal shares how the brand is blending heritage with innovation, redefining oud for a global audience and engaging travellers through exclusive launches and storytelling-driven ...

Godrej Enterprises Group's rebranding is a leap from tricolour to purple, blending legacy with modern flair—unlocking new ...

Transformation doesn’t usually begin with a lightning bolt of inspiration. More often, it’s the byproduct of dozens of ...

If generative AI companies aren’t an asset bubble, then they've gone to a lot of trouble to look like one. The post The latest AI-powered martech news and releases appeared first on MarTech.