When a customer decides to fill out a feedback card, you've won half the battle. But if your questions are confusing or leading, the feedback you receive may not be as valuable as you had hoped.

Customer-feedback surveys are everywhere: at the bottom of cash-register receipts, at the end of phone calls with customer-service reps, and clogging the email inbox.

Your customer feedback could be an untapped goldmine of ideas. Cody Barbo, Founder & CEO, Trust & Will The final deadline for Fast Company’s Next Big Things in Tech Awards is Friday, June 20, at ...

The best feedback I ever received from a customer, and the most painful to hear, was, "Never talk negatively about your competition." The reason they told me this was because I had done just that.

In fact, research shows that increasing customer retention rates by just 5% can lead to a 25% to 95% increase in profits. Loyal customers can also become brand advocates, recommending your ...

Customer feedback typically falls into one of two categories. There’s structured feedback, typically given in the form of survey questionnaires and responses. Then there’s unstructured ...

Keep the box locked at all times and empty it at the end of each day to protect the confidentiality of customer feedback you collect this way. Record verbal feedback from customer calls in a ...

But feedback isn’t always that cut and dry. Customers don’t always know what they don’t know or know what they think they know. We’ve all been there…a customer sounds off about something ...