AI agents change customer interaction rules. They provide 24-hour service, and one way they may help companies interact with consumers in cost-effective and relevant ways is by providing customized ...

CEOs extol the importance of being customer-focused and data-driven in their decision-making but too few make the time to ...

Vonage, a part of Ericsson (ERIC), has released its Global Customer Engagement Report 2025. Now in its 13th year, this year’s annual report ...

CX has outgrown its traditional role as a support function. It’s now a strategic lever for achieving business outcomes, from ...

Two such revolutions occurring in the period since the mid-2000s have profoundly changed pharma, and have also changed pharma’s customer engagement model beyond all recognition. One of the key ...

That customer engagement strategy is likely to be a hybrid model in the future, with reps engaging with HCPs both face to face and remotely, informed by circumstance and HCP channel preference ...

The U.S. digital advertising is projected to reach $300 billion by 2028, according to Emarketer. Although B2B buyers ...

This guide will walk you through what a customer engagement platform is, how they work, and how to choose the best one for you. A customer engagement platform is software that helps businesses ...