10. “A brand is defined by the customer’s experience. The experience is delivered by the employees.” I close with this one as it brings back some important ideas mentioned in earlier quotes.

Customer service excellence has always been and will always be one of the critical competitive advantages for any business. Here are 40 quotes supporting this premise.

Customer delight is a standard that goes beyond satisfaction to compel customers to stay with your brand. Learn why it matters and get tips for achieving it.

1. Make it personal The best surprise and delight campaigns are personal. Giving a gift or reward to a customer can inspire strong brand loyalty.

The 8 Principles of Customer Delight Delighting customers is about more than just meeting their needs in the moment. It’s about building authentic relationships that stand the test of time.

That one customer service rep, who no doubt thought she was doing a nice thing, has reset Patricia’s expectations. She now feels entitled to not having to pay $200 ever again.

We’ve all been sold on the concept of “customer delight,” but is it the most effective strategy for reducing churn? While creating positive customer interactions is important, investing lots of time ...

It's critical to instill a customer-oriented culture that rallies the extended team to give your customer their personal best. Successfully executing customer-centric strategies also requires customer ...

As a global enterprise that is more than 40 years old, Aldo has had to adapt to the growth of technology in the retail space, not just by going omni-channel but by offering a personalised customer ...