Customer satisfaction is about meeting the expectations of the price a customer is willing to pay, while customer delight is about far exceeding those price expectations―it's an entirely ...

10. “A brand is defined by the customer’s experience. The experience is delivered by the employees.” I close with this one as it brings back some important ideas mentioned in earlier quotes.

Customer delight is a standard that goes beyond satisfaction to compel customers to stay with your brand. Learn why it matters and get tips for achieving it.

1. Make it personal The best surprise and delight campaigns are personal. Giving a gift or reward to a customer can inspire strong brand loyalty.

No company goes out of its way to produce miserable customer experiences. And yet, they happen. Let's be frank: no company goes out of its way to produce miserable customer experiences. And yet ...

The 8 Principles of Customer Delight Delighting customers is about more than just meeting their needs in the moment. It’s about building authentic relationships that stand the test of time.

And the overarching benefit once again — improve CX overall. For more ways to surprise and delight your customers, check out our “Cheat Sheet for Customer Loyalty” here.

It's critical to instill a customer-oriented culture that rallies the extended team to give your customer their personal best. Successfully executing customer-centric strategies also requires customer ...

We’ve all been sold on the concept of “customer delight,” but is it the most effective strategy for reducing churn? While creating positive customer interactions is important, investing lots of time ...