A good customer database — like the one in the screenshot below, found through Tech.co testing of Zendesk — is typically facilitated through CRM software because it can organize and automate ...

A CRM database is a business tool used to track and organize customer information throughout your business. These databases are supported by customer relationship management (CRM) software, which ...

However, putting together an outstanding loyalty program requires CMOs to go the extra, innovative mile, with a "next level" program making data central to marketers’ efforts.

Oracle has been in the database industry for more than 40 years. Oracle Database Software has been running on its customer’s hardware, which is now shifting to cloud.

There are several ways to collect zero- and first-party data, but I believe a loyalty program is one of the most effective ways. According to a Genesys customer experience survey of 5,000 ...

On the heels of landing one of the nation's largest school systems as a customer, database software maker Certica Solutions Inc. has closed a $3.3 million investment led by its Wakefield neighbor ...