With lighting placed in the corners to emphasize its width, it’s clearly upright and boasts Jaguar’s new fashion-forward logo at its center using a custom typeface named Jaguar Exuberance.

The STL104 Series represents a paradigm shift in commercial vehicle lighting, democratizing custom logo technology that was previously available only to large OEMs with high-volume requirements.

New York (CNN) — Jaguar has unveiled a new logo that emphasizes its posh British ... The gold-colored Jaguar letters, designed with a custom font, are spaced out and in lowercase, except for ...

NEW YORK (AP) — A promotional video for a rebrand of British luxury car brand Jaguar is being criticized online for showing models in brightly colored outfits — and no car. The rebrand, which ...

The new bespoke logo, written as JaGUar, has “seamlessly blended upper and lower case characters in visual harmony”, according to the company. It debuts alongside a new prancing “leaper ...

British car maker Jaguar Land Rover will invest £65 million (€77m) to expand its custom paint services ... Jaguar's alterations to its iconic cat logo. A social media trailer for the new ...

The rebrand, which includes a new logo, is slated to launch Dec. 2 during the Miami Art Week, when the company will unveil a new electric GT model. But Jaguar Land Rover, a unit of India’s Tata ...