Levi's also took to the Cowboy Carter stage. On Friday, the denim brand confirmed on social media that it custom-made several looks for the 13-minute Beyoncé Bowl performance, including studded ...

Mill bought around 10 pairs of new Levi's; they were first be transformed ... for their relationship," says Mill. The piece was custom-made, in multiples, based off a vintage '80s find.

The San Francisco 49ers joined local cancer warriors to create artwork that symbolized strength and they later wore on custom Levi's® jackets to the team's Week 4 Crucial Catch matchup presented ...