Many athletes have become household names, connecting more deeply with their fans not just through their performance on the ...

American-style professional wrestling is gaining momentum in China, where Chinese history and music are woven into standard ...

Growth in sponsorships comes on the heels of the NBA’s landmark $77 billion media rights deal, which begins next season.

NBA free agency isn't the frenzied bonanza it once was, as max- and supermax-level players tend to take care of their ...

Since the NBA's play-by-play era began in the 1996-97 season, LeBron James has the most postseason shots to either tie or take the lead in the final three seconds of regulation or overtime with eight.

An increasing share of NBA endorsement deals has been spread among shoe firms fighting for a piece of Nike’s market share.