Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What ...

Shea butter and coconut oil are both hydrating ingredients with anti-inflammatory properties. However, shea butter seems to score slightly higher than coconut oil thanks to being non-comedogenic ...

In honor of ELLE’s 40th anniversary, we’ve curated a list of the best beauty products. Some have stood the test of time. Some ...

I learned the hard way why it’s important to use one of the best shampoos for colored hair: The first time I ever dyed my hair with permanent dye, my fresh hue washed right down the drain because I ...