From Seoul to the world, K-beauty is quietly influencing global skincare, inspiring new routines and shaping trends.

Propelled by interest in all things South Korea, Amorepacific, the cosmetics giant, is expanding its reach into the United ...

SEOUL, Aug 22 (Reuters) - South Korean entertainment companies riding the Korean Wave, or Hallyu, are scrambling to widen their global reach as Asia's fourth-largest economy bets on cultural exports ...