When one thinks of Kraft Heinz, ketchup — not alcohol — usually comes to mind. Until now. Crystal Light Vodka Refreshers are launching this month in two flavors: Wild Strawberry and Lemonade ...

This week in branding news, Volvo released its first-ever entirely AI-generated ad, fashion brand Pretty Little Thing attempted to overhaul its brand image, and Crystal Light made a late bid on ...

Kraft Heinz (NasdaqGS:KHC) saw its share price rise by 3.8% last month, a period marked by the launch of their Crystal Light Vodka Refreshers, a move aligned with consumer preferences for lower ...

Crystal Light Vodka Refreshers will come in the flavors wild strawberry and lemonade to start, the company said.

The 77-calorie, zero-sugar, vodka-infused carbonated drinks are available in Wild Strawberry and Lemonade flavours. Credit: The Kraft Heinz Company. Kraft Heinz has introduced US powdered-drinks brand ...

CHICAGO — The Kraft Heinz Co. is expanding its Crystal Light brand with the addition of vodka refreshers to its list of offerings in partnership with Barrel One Collective. The seltzer is ...

Kraft Heinz is making a push into alcohol with its brand Crystal Light. The company on Tuesday announced it will be introducing Crystal Light Vodka Refreshers this month.

Kraft Heinz is rolling out its first alcohol product for grocery stores, unveiling a new hard seltzer infused with Crystal Light, a powdered mix traditionally added to water. Photo Illustration ...

CHICAGO, March 04, 2025--Nearly one-in-five Crystal Light fans use the product as a mixer for their cocktails 1, proving it’s no secret that the signature zero-sugar refreshment has been a ...