From personalized content to an abundance of real-time data, discover how marketing integration boosts cross-channel success. Key Components Of Marketing Integration Gone are the days of two ...

Cross-channel marketing integration involves an entire range of activities, and using automation tools allows brands to streamline the processes and save time. However, ...

Google recently announced the addition of out-of-home (OOH) ads into the company’s Display & Video 360 end-to-end campaign management platform. It’s the latest example of marketers gaining the ability ...

The continual growth of cross-channel shopping strategies has left the retail industry at a crossroads. Consumers are becoming savvier, utilizing the web, social media and their mobile devices to find ...

NEW YORK--(BUSINESS WIRE)--Braze (Nasdaq: BRZE), the comprehensive customer engagement platform that powers interactions between consumers and the brands they love, unveiled today new and enhanced ...

This integration is available as a private preview for select customers in the US. For more information about the partnership between Qualtrics and Merkle, click here . About Qualtrics ...