Cute began being marketed to American adults in the 1950s, notes Isabelle Galleymore, a poet and consultant for the exhibition. American women, then newly equipped with jobs and disposable income ...

Why Do We Want to Squish and Squeeze Things That Are Cute? Science Has the Answer The response dubbed “cute aggression” by researchers is the brain’s attempt to self-regulate when confronted ...

Some may say yes—but in an ugly-cute kind of way. When Ben Patten asked Weird Animal Question of the Week what makes humans see animals as cute, we decided to look into the psychology of why we ...

Discover why cute things make us 'angry' and why we want to squeeze cute things with this BBC Bitesize article.

Sometimes cute engineering is subtle, but it’s often quite obvious. Engineers use kawaii in the field of robotics, for instance—the cuter the robot, the more humans will want to engage with it.

There’s even evidence that cute things help us concentrate and perform tasks better, theoretically because they sharpen the focus of our attention on the recipients of our care.