Creators aren’t just delivering social posts. They are the connective tissue across screens, ad formats, shopping behavior ...

Trust in business data use also varies from industry to industry. Financial institutions (57%) and public institutions (49%) score highest on trust when it comes to collecting and using customer data, ...

Creators can deliver great results. But, Andrew Rowley of Jaywing explains it’s important to take a strategic, data-informed ...

B2B Marketing will use your details to send you the requested information and to stay in touch via email about B2B Marketing events, products, and services. You can unsubscribe at any time. By ...

It’s not just for consumer-facing brands. As the creator economy continues to grow, brand trips have become a staple marketing strategy for consumer-facing brands, and B2B firms are starting to do the ...

Fully understanding the business social media site can boost your marketing efforts, but there is a lot to learn. To help you, we’ve put together this guide. Listen to an AI-generated deep dive of ...

In relation to advertising, “gatekeeper media” delivers higher levels of trust compared to UGC sites and platforms.

We spoke to Influencer Marketing Lead Danielle Ito to find out how Notion approaches B2B marketing and how the team measures ...

This is the focus of LinkedIn’s latest B2B Marketing Benchmark report, which incorporates responses from 1,500 B2B marketing leaders to dig deeper into th ...

Well, firstly, that B2B marketing is overwhelmingly positive in tone – gone (it seems) are the days of the ‘fear sell’, which seemed to be a feature of the category in years gone by. Perhaps it is ...

In this episode of Brave Commerce, Rachel Tipograph and Sarah Hofstetter speak with Chitra Ebenezer, chief marketing officer ...

Most B2B professionals expect their firm's marketing budget will either increase or stay the same in 2025, according to recent research from Sagefrog. The report was based on data from a survey ...