From late 2022 through all of 2023, there was a real belief that generative AI was going to take over all aspects of the advertising and creative ... that drives them—are still best handled by ...

Junior- to mid-level marketers – such as brand managers or marketing managers, or executives taking on a new marketing role – who are responsible for managing advertising ... development by ensuring ...

The Future of Measurement 2025, a Warc report, explores the latest emerging trends in media and creative measurement with a focus on the growth of marketing experiments, the price measurement gap, and ...

Adrine D’mello, Creative Director - Strategy at White Rivers Media ... Just as the digital revolution didn’t end TV advertising, AI won’t end creativity—it will redefine it.

EXCLUSIVE: Legendary Entertainment has hired Brian Worsley as Senior Vice President of Marketing & Creative Advertising ... where he served as Creative & Strategy Consultant, contributing to ...

Pierpaolo Piccioli named Creative Director at Balenciaga. Kering aims to reposition the brand after a revenue drop, shifting ...