In our upcoming IHALC Benchmarking Survey, in-house agencies have told us that their number one priority is to raise the creative standard of their work. One of the most important ways to enable that ...

From late 2022 through all of 2023, there was a real belief that generative AI was going to take over all aspects of the advertising and creative ... that drives them—are still best handled by ...

Junior- to mid-level marketers – such as brand managers or marketing managers, or executives taking on a new marketing role – who are responsible for managing advertising ... development by ensuring ...

The trio’s recent Clio Gold Award-winning campaign for Adidas and Toronto Football Club has established Fresh Juice as a ...

Research from the Ehrenberg-Bass Institute highlights that the primary function of advertising is to build ... In an era of constrained budgets, creative strategy must be sharper, not safer.

Bean Creative, one of Africa’s most culturally rooted agencies, has rebranded to Bean Creative IMC as it scales to become one ...

Channel 4 today set out a twin-track approach to invest in Intellectual Property (IP) ownership, incorporating a phased move into in-house production and the launch of a new Creative Investment Fund, ...

UCM's marketing team is celebrating after winning 24 awards, including seven golds, at this year's Educational Advertising ...