Activate your account. By Tim Nudd - 4 hours 17 min ago By Amir Farhang - 4 hours 17 min ago By Ashley Joseph - 1 day 2 hours ago By Ad Age Staff - 1 day 2 hours ago By Jack Neff - 1 day 2 hours ...
Ad leaders had plenty to say about the hits, the misses and the long-form cuts that deserved more than 30 seconds. Ted Wahlberg, senior vice-president, group creative director, Mower Agency ...
An expat Kiwi advertising creative has played a leading role in one of this year’s big Super Bowl ads, where a 30-second slot sells for as much as US$7 million-$8m ($12.3m-$14.1m). Instacart’s ...
An in-depth look at how Kellogg marketing faculty and MBA students break down and evaluate ads during America’s biggest night ...
For the ninth time, Budweiser emerged as the winner of USA TODAY’s Ad Meter contest as viewers voted “First Delivery,” a tale of a Clydesdale foal proving its mettle, the No. 1 commercial in ...
The Super Bowl took place in the US yesterday, with ad slots for the game between the Philadelphia Eagles and the Kansas City Chiefs selling for $7-8 million a pop (and that’s before brands have paid ...
Kanye West reportedly lied to an advertising agency in order to run an antisemitic ad during the Super Bowl — switching out the content on his website after the commercial aired to plug a ...
From the A-list cameos to the heartstring-pulling moments, all the buzziest ads are right here Super Bowl LIX was exceptionally starry — and we're not just talking about all the A-listers who ...
1997: Pepsi, "Pepsi bears dance to Village People tune" 1996: Pepsi, "Coke driver nabs Pepsi" 1995: Pepsi, "Boy gets sucked into Pepsi bottle" 1994: Pepsi, "A chimp experiment goes awry" 1993 ...
Between the lines. This move signals Google’s growing investment in AI-powered advertising tools, helping advertisers maximize reach without increasing creative production budgets. Anu Adegbola ...
While other European nations have adopted a radical approach to clamping down on sports betting, the UK’s laws remain lax in comparison ...