The purpose of a creative brief is to put guardrails in place; to develop boundaries within which a very fluid, dynamic and subjective process will take place. And sometimes that requires compromise.

There hasn’t been a creative brief in presidential politics quite like that handoff from Biden to Harris. Under incredibly short notice, the campaign designers faced a mighty task: build a brand ...

Saturday, December 3, 2005A new brand consultancy called grow is launching in Qatar to provide quality creativity and strategic thinking to companies in Qatar who are ready to grow their profits, ...