Brands that haven’t gone dark still need a steady flow of creative, but production shoots are on hold. So with everyone practicing social distancing, brands are repurposing stock assets and using ...

When Triple H took creative control of WWE in 2022, fans expected to see wholesale changes away from the issues that plagued ...

Dive Brief: With wholesale accounting for about 60% of companies’ total sales, it remains the most profitable channel for brands, according to a recent report from NuOrder. In terms of what ...

In an era of extraordinary turnover at top fashion houses, brands often lean into their classics—from Gucci’s bamboo-handle bags to Chanel’s tweed suits.

Tremlett said that the agency works with well-known brands who believe in the value of experience and see the need for human interactions, whether those brands are in the tech industry, automotive ...

It can also just be about making the production of creative assets more efficient. Developing multiple creative executions, whether for TV or digital, has historically been a time-consuming and ...

The top design job at luxury brands is starting to look like the career of a star athlete: well paid but often brutally short. That isn’t a very healthy sign for the industry.

Brands now go to massive scale, so when we’re A-Z testing, creative automation means those versions can be created and tested really quickly, so brands can immediately see what works and adapt ...

Walmart Inc. said Tuesday that it has named American fashion designer Brandon Maxwell as creative director for its private-label Free Assembly and Scoop brands. Maxwell will design collections for ...

Each experience has shaped the creative perspective I want to bring to Hela Brands.” Ray Evans, CEO at Hela Brands, adds: “We are beyond thrilled to welcome Will to the team.