Search Engine Land » PPC » A testing primer for B2B paid social creative optimization Share Widely used bidding and targeting algorithms have left paid social advertisers with fewer levers to ...

If you’re a B2B company, see if your clients ... strategic social programs and advertisements in any number of creative ways and for many functions, from awareness to engagement to retention ...

Then, once the ceremony has happened, and the winners announced, I’ll be hosting a webinar with Shane Redding on December 5th, where we’ll reveal the campaign and creative trends that are driving the ...

To promote the new B2B tools, LinkedIn teamed up with Ryan Reynolds’ creative agency and production ... some of the common ad tropes seen in B2C advertisements,” like “featuring a celebrated ...

This month’s leading creative from the B2B space includes the use of comics in B2B content marketing and a new campaign promoting women’s education across the world Comics in B2B? Holy smokes! I’m ...

Emap Ltd, the UK media group that owns Cannes Lions, sold Empire and FHM to become a full-fledged business-to-business (B2B) multi-media ... been producing its most creative work.

London creative studio NU Creative does most of its work in the B2B space. So founders Sarah Kloosman and Tim Lindsay were intrigued when Brett Boswell approached them to take his B2B coffee brand, ...

Chester-based integrated marketing agency, ArmstrongB2B® has appointed Carl Holden as Deputy Creative Director, supporting its ambitious growth plans to become the world’s leading specialist B2B ...

According to a recent LinkedIn survey, 90% of senior B2B marketing leaders in the region said they are increasingly prioritising “creative confidence” over performance marketing and lead generation.

Creative B2B and Brand Experience & Activation categories. In Creative Data, Leo Burnett India swept all five shortlists for India while bagging two in Creative B2B and one in Brand Experience ...