A social media marketing plan is a focused framework that guides how your brand engages with its audience across social ...

Choice Hotels International, Inc. (NYSE: CHH), one of the world's largest lodging franchisors, has rolled out two bold, new ...

We often hear that thought leadership is a top-of-funnel strategy, useful for brand awareness, credibility, or trust. But ...

Big players may have carved up much of the audio market, but don't miss the smaller names producing high quality earbuds and ...

Iconic Australian brand Sara Lee has launched a new visual identity, with brand design agency Molasses appointed to develop ...

The Seed & Bloom brand campaign was rolled out through social media, traditional PR and media outreach, events and influencer ...

ISLAMABAD: Pakistan can significantly reduce national health expenditure by controlling obesity by creating awareness and ...

Veolia Near & Middle East's Chaoudri shares how brands can cut through sustainability scepticism with credible, human-focused ...

Christian Fischbacher Bed & Bath AG is announcing a renewed commitment to creating luxury home textiles. They’re building on ...

The aerial shot, Bird's Eye View of the Hunt, earned Mark Ian Cook the title Mangrove Photographer of the Year. The image ...

The future of brand measurement must be a collaboration between academia and practitioners. A recent gathering at Kellogg ...