I believe the future is looking bright for the product demo experience vertical, and it will certainly remain a hot topic for a much longer time going forward. Why product demos serve CEOs just as ...

Get the most from product demos. Dawn Cardy and Jamie Manfield at 2LK explain why brands that use live demos as opportunities for product development can gain as much from them as their customers.

Crayola launches product line for toddlers . Allison Cerra. 11/26/2007. EASTON, Pa. In an effort to make toy shopping easier for new parents, Crayola has launched a new product line to ...

In this month’s edition of ‘Convene. Challenge. Change.’ – an editorial partnership between The Drum and the 4A’s – Crayola and its longtime agency partner Dentsu Creative discuss the ...

Why Doing Product Demos Might Be Killing Your Chances Of A Sale. Many salespeople believe the orders will start pouring in if they can just get a prospect to agree to a product demonstration.

Pete Ruggiero, who grew up in Pen Argyl, has been promoted to Crayola president and CEO effective Tuesday. Ruggiero recently served as chief operating officer for the company. He takes over from Ri… ...