The three wins came on the heels of the singer announcing her upcoming Cowboy Carter Tour. And when Beyoncé won best country album, she also minted a winning meme and GIF. Her shocked reaction to ...

Alas, this nascent cowboy-hat meme — a.k.a. the “What in Tarnation” meme — is on its way out, because some kid in Texas has created one so perfect that there is truly no reason for anyone ...

The multihyphenate star kicked off the “Cowboy Carter” and “Rodeo Chitlin ... hopping from livestream to livestream, meme-ing as their lives depend on it as the concert went on.

The superstar had a truly stunned reaction after winning Best Country Album for Cowboy Carter ... "This about to be a meme for sure." Another quipped, "saving this as a new meme reaction!

That same year, the cowboy hat became even more widespread when “what in tarnation” became a meme that found people across platforms adding cowboy hats to various photos with remixed takes ...