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‘Reclaiming red, white and blue’: What fans wore to Beyoncé’s ‘Cowboy Carter’ show in L.A. Juliana Yamada / Los Angeles Times By Kailyn Brown Staff Writer Follow ...
Purchases of Western-style boots have grown substantially since “Cowboy Carter” dropped in March, according to Circana, to the benefit of Black businesswomen.
As “Cowboy Core” gains traction, Black cowboys, hold the key to shaping a more inclusive Western wear culture and fashion trend.
Beyoncé's "Cowboy Carter" tour has boosted interest in Western fashion, particularly cowboy hats. Chicago entrepreneur Mercedes Matz owns Maya James, a company selling handmade leather cowboy hats.
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