In our previous sniff tests, the dog consistently scented the hidden hunter. The trick, it seems, is to find a way to delay the inevitable. Sent-reducing products failed utterly at this last time, yet ...

Annual visits to outdoors shows reveal scores of new products each year — a testament to the hunting industry’s penchant for ...

According to the National Deer Association, during the 2023-2024 hunting season, U.S. hunters successfully harvested more ...

Sitka just came out with a new camo pattern, Optifade Cover. Their first release in years, the camouflage is designed for densely vegetated green areas, whether you're hunting whitetail deer or ...

So Sitka based the new pattern on research that focused on the structure of animal eyes. The researchers then used spectrometer testing to ensure Optifade Cover utilizes the perfect shades to match ...