Almost exactly two years ago today I let out a squeal of joy during an Apple event. There was an iPhone onstage made by Apple. But it wasn’t black or white. It was coated in a colorful, hard ...

including the pink iPhone 5C (released in 2013), the coral iPhone XR (released in 2018), and, of course, the rose-gold iPhone 6S (released in 2015). Since then, pink has gained even more ...

Neither could my colleagues. The pink iPhone is barely pink—maybe a pastel salmon or muted coral—but definitely not Barbie convertible. I asked my colleague Lauren Goode to describe the color ...