Artificial intelligence (AI) technologies require access to enormous amounts of data, including valuable creative works ...

The 'jingle' may feel dated, but sound is still crucial to the way consumers perceive brands. How is sonic branding evolving ...

When establishing your branding and ensuring the protection of your brand, you inevitably deal with legal issues. When you do, keep three key points in mind. First, your brand is best protected when ...

Gas station chain Buc-ee’s is suing clothing company Born United for selling merch with its mascot wielding a firearm in full tactical gear.

ChatGPT generated some of the most creative AI images I've seen. But there are a number of significant drawbacks that keep me ...

Visitors gather at the historic Gazometro Ostiense in Rome during the Maker Faire Rome , an annual innovation and technology ...

This means the Smithsonian dedicates the digital asset into the public domain, meaning it is free of copyright ... please use a text link, not the logo. Identify the author and source of the Content ...

Share your love for PBS and you can win "Viewers Like Me" merchandise! 1) Create a video telling us how much PBS means to you ...

Your logo is part of your brand but your brand identity really encompasses everything, visual and verbal and even your behavior.” ...

To understand how logos gain legal protection, examine the differences between copyright ... to use a logo that looks – verbally, graphically or both – so similar to an existing brand that ...