dynamic categorization for video game ads isn’t commonly referenced by industry insiders ... These types of games have been common since the 1980s, including 1993’s Cool Spot, a (surprisingly ...

Video game ads became especially perplexing in the early 2000s, when ‘80s babies were old enough to have warm and fuzzy memories of Super Mario Bros. As a result, video game studios didn’t ...

Almost any product, catering to any demographic can be promoted effectively through in-game advertisements because gaming itself has become a universal pastime. Video games and ads have come a ...

As we have discussed, one way they achieve this is through advertising. However, measuring the success of video game ads can be a challenge. This is the fifth article in our series on why video ...

Adtech firm The Trade Desk has set up a team to capitalize on the growing market for video game ads. Advertisers are increasingly looking to place ads in video games but worry about turning off users.

IAB’s study polled 300 advertising decision-makers who currently buy video game ads and spend at least $5 million across their entire media mix. The results demonstrate that these advertisers consider ...

Discord’s mobile app will have video ads starting in June ... and “hide an in-app promotion for a specific Quest or game you’re not interested in,” Discord said. “Expanding our ...