Almost any product, catering to any demographic can be promoted effectively through in-game advertisements because gaming itself has become a universal pastime. Video games and ads have come a ...

Adtech firm The Trade Desk has set up a team to capitalize on the growing market for video game ads. Advertisers are increasingly looking to place ads in video games but worry about turning off users.

As we have discussed, one way they achieve this is through advertising. However, measuring the success of video game ads can be a challenge. This is the fifth article in our series on why video ...

IAB’s study polled 300 advertising decision-makers who currently buy video game ads and spend at least $5 million across their entire media mix. The results demonstrate that these advertisers consider ...

Within its own universe, metaverse gaming platform Roblox is teeming with life: Its almost 78 million daily active users are organizing hunger strikes over in-game payment systems and have built ...

Discord’s mobile app will have video ads starting in June ... and “hide an in-app promotion for a specific Quest or game you’re not interested in,” Discord said. “Expanding our ...

By breaking the boundaries of video and B2B marketing, we proved that Spotify’s video ads are a game-changing must-buy for media agencies and brands everywhere. Ready to get your work recognized ...

we do NOT need this camera angle for every game, and we DON'T need the fire emoji to tell us that we do, either. Everyone knows the fire emoji is universal shorthand for "Wow, that was so cool." ...

Polygon’s staff sorted through the dozens of live-action and animated adaptations of video ... ads on Plex and Pluto TV Let’s start with the disclaimer: This is an adaptation of a fighting ...