Tonight, CBS (and streaming on Paramount+*) is setting aside an hour (9-10 pm ET/PT) for those all in on the ads with the interactive special Super Bowl Greatest Commercials: Funniest of All-Time.

If one key tenet of Super Bowl commercials is eliciting a “Hey, I know that reference!” reaction from your audience, well, this Instacart ad is pretty much the peak of that genre.

Consumer rewards app Fetch seems to be gambling that this game will be a snoozer in the final minutes like most Super Bowls, announcing it will give away $10,000 every second for the last 120 ...

Watch on If one key tenet of Super Bowl commercials is eliciting a “Hey, I know that reference!” reaction from your audience, well, this Instacart ad is pretty much the peak of that genre.

At a time when every news alert seems to deliver a seismic jolt about the world, these ads mostly touch on safe subjects we expect in Big Game commercials: Nostalgia. Comedy. Celebrities ...

With all that in mind — and noting some analyses are based on advanced versions of ads released before the game started — here's the 2025 edition of my look at what worked and what flopped on ...

So that may help explain why — at a time when every fresh news alert seems to deliver a new seismic jolt about the world — the ads featured in this year's Super Bowl mostly touch on safe subjects we ...

Consumer rewards app Fetch seems to be gambling that this game will be a snoozer in the final minutes like most Super Bowls, announcing it will give away $10,000 every second for the last 120 ...

At a time when every news alert seems to deliver a seismic jolt about the world, these ads mostly touch on safe subjects we expect in Big Game commercials: Nostalgia. Comedy. Celebrities. Patriotism.