The research showed that cool people and good people aren’t the same, but there may be some overlapping traits, said co-lead researcher Caleb Warren, an associate professor of marketing at the ...

Is there a secret sauce that helps explain why people as different as David Bowie, Samuel L. Jackson and Charli XCX all seem so self-assured and, well, cool? A new study suggests that there are ...

“While people have long wondered (and theorized) about what makes people cool, there hasn’t been a lot of actual empirical research on the topic, so it’s great to see work exploring this ...