Simply having access to data isn’t enough. To truly make it work for your campaigns, you need to know how to use it properly.

Learn how AI-powered tools are reshaping influencer marketing strategies, driving ROI, and fostering authentic creator ...

The digital landscape is filled with data, and understanding how to analyze that data is key for any online entity looking to ...

Global talent solutions and business consulting firm Robert Half has named Nick Cerise its new chief marketing officer. In this role, Cerise will drive global marketing for the company, overseeing ...

Tourism leaders say favourable exchange rate outweighs tariff concerns as American visitors book B.C. vacations ...

From Aura Beauty and Nesting Parties to the Pickle Fix, Pinterest’s ‘not yet trending’ report lays out the data-driven ...

Researchers from Symbiosis International University explore the transformative role of Generative AI in digital marketing, highlighting its benefits in efficiency, personalization, and predictive ...

A wise manager in this field, Vijaya Chaitanya Palanki, created an advanced Consumer Churn Prediction Tool to reduce the first-year customer churn by 10% and the long-term churn by 9%.

AppLovin (APP) faces possible competitive pressure in the quarters ahead from Unity Software (U), but long-term growth ...

Enhancing Marketing-as-a-Service Leadership and Streamlining Go-to-Market EfficiencyMALVERN, Pa., Feb. 18, 2025 (GLOBE NEWSWIRE) -- 2X, a leading provider of marketing as a service (MaaS), today ...