Controversial AI-generated ads were market research for Activision ... AI-generated Guitar Hero ad was actually market research for a fake video game. Activision’s once pioneering music game ...

You might be wondering why a video game website like Kotaku is writing about sports, but the connection between games and sports runs much deeper than the annual release of Madden. Super Bowl ads ...

The Indianapolis Colts came under fire on Wednesday night for a since-deleted social media video that was intended to creatively reveal the team's 2025 game schedule. The clip, which was animated ...

September 2024’s major PS5 system software update introduced an annoying change to ads, which has ... is that Spider-Man 2’s game tile now slaps us with a dev video where there was once ...

When placing ads in video games, it’s crucial for an ad to align with the game’s content and overall brand. Gamers can quickly identify when an ad feels out of place, and it may fail to ...

When was the last time a Chinese-developed video game created a global stir as boisterous as the launch of “Black Myth: Wukong”? The noise is mostly plaudits for the quality of the game’s ...

Video game titan Ubisoft is in trouble. The company slashed staff after a year of underwhelming releases. "Assassin's Creed Shadows," out Thursday after two delays, could turn Ubisoft's fortunes ...

Not just any video games, though — the first video game that ever displayed a political ... so that's where the ads went.