Burger King released a total branding redesign, including a new logo. The logo signals an embrace of a more classic look, emphasizing the whopper. Burger King is investing in the app and drive ...

Burger King’s identity is getting a whopper of a refresh, with its first new logo in more than 20 years.

What Burger King’s New Logo Says About Its Strategy Burger King revealed its first total rebrand in over 20 years as it looks to win back sales from rivals like McDonald’s and Wendy’s.

BURGER King has changed its logo for the first time in 20 years – but some fans think it looks identical to an old one from the 90s. The fast food chain’s new logo shows the words Burge… ...

Burger King fans have been left divided following the unveiling of its retro new logo - its first rebrand for 20 years. Many fans of the US fast food chain praised its new look, which is almost ...

Designers told Insider that Burger King's new look successfully incorporates the brand's original design while appealing to modern sensibilies.

To do a logo change is not only a big investment, but it's more investment in terms of telling the story. You would never get rid of The Spark.

Burger King’s identity is getting a whopper of a refresh, with its first new logo in more than 20 years.

Burger King revealed its first total rebrand in over 20 years as it looks to win back sales from rivals like McDonald’s and Wendy’s. A branding expert and reporter explain what Burger King is ...

Burger King's identity is getting a whopper of a refresh, with its first new logo in more than 20 years.