Consumer demand for sustainable products has created fertile ground for deceptive marketing, known as greenwashing. This ...

President renews calls for pharmaceutical industry to “cut prices now” Consumer groups demand federal enforcement, not just ...

Unfortunately, sometimes marketing slogans made in a room with just a few people are better off having never made it into the hands of consumers. 16. “Touching Is Good” ...

Sunscreen is broadly accepted as a skin-care cornerstone, but increasing doubt inspired by viral rumors and social media ...

Regional branding is often mistaken for a matter of design: slogans, logos, visuals. But a region’s true identity is experienced, not crafted. Branding success depends on aligning perception with ...

The U.S. economy grew at an annual rate of 2.8% in the third quarter, led by strong consumer spending. The news comes days before a presidential election in which the economy has been top of mind ...