Helping companies constrained by insights that focus on what people do, this AI-powered platform uses psychology to reveal the very reasons why they do it, completely reworking how businesses can ...

Public criticism, customer boycotts, political controversies, and investor skepticism have created a volatile environment for ...

Introduction: The Influence Behind Brand Trust and Loyalty In the marketing context, competition has forced brands and firms ...

Long before current concerns about cultural “feminization,” media theorists of the early 20th century discussed the ...

When Louis Vuitton quietly closed its Lagos store in 2019, many international observers were puzzled. How could a luxury ...

At the popular Balogun market located in the heart of Lagos, a fascinating ritual unfolds everyday. A professional woman in a ...

Juzui, led by Taoray Wang, redefines luxury with a soul-driven strategy—fusing authenticity, harmony, and identity. It speaks ...

These five deceptive phrases can wreck your finances before you realize what’s happening. Are you falling for them?

From paid media to Pavlov, how does psychology drive stronger brand loyalty and better customer retention? Follow Correlate’s thinking for the ‘why’ behind using psychology for campaign performance.

"I just hope that they don't forget that there is still a lot of work to do." Antonia Mantonakis, a professor of marketing and consumer psychology at Brock University in St. Catharines, Ont., ...

Coles is cutting its product range by 10 per cent, a move that has sparked backlash and renewed talk about supermarkets' ...

We recently compiled a list of the 10 Best Momentum Stocks to Buy According to Hedge Funds. In this article, we are going to ...