Nelson, who reports to the CEO in her role, has been tasked with leading the transformation of the end-to-end consumer journey—including the operations, systems and processes that enable it.

And it’s important to consider the destabilization of brick-and-mortar establishments wrought during 2020. More consumers traveled the digital journey last year than ever before, and that’s not likely ...

More consumers traveled the digital journey last year than ever before, and that’s not likely to change. eMarketer reported in October 2020 that ecommerce sales increased 30 percent and accelerated ...

The customer journey that follows a digital pathway charts a new course that retailers must follow. New signals need to be captured both at the point of need and at the point of sale. These new ...