For decades, whether someone could secure a loan often came down to a single number: their credit score. Today, that reality ...

Media mix modeling (MMM) helps brands understand how marketing investments affect the bottom line. It originally focused on ...

Seven industries, from pharma to finance, are turning to market modeling consulting to anticipate demand and guide strategy.

RESTON, Va.--(BUSINESS WIRE)--Resonate, a leader in predictive consumer intelligence, today announced the launch of a groundbreaking suite of AI-powered solutions that will redefine how brands ...

LONDON--(BUSINESS WIRE)--Quantzig is one of the world’s foremost providers of advanced data analytics solutions with business units spread globally. Our advanced analytics solutions and domain ...

It may be hard for some to accept, but the cup noodles you frequently buy, the unread books you have, or the chocolates you toss in your cart just before paying, all reveal a story – the story of how ...

Forbes contributors publish independent expert analyses and insights. Nikki Baird is a top global retail innovation and technology advisor. Everyone wants to get consumer behavior back to “normal,” ...

Health tech company Unite Us, connecting health and social service providers to address social drivers of health, is teaming up with Pivotal Analytics to leverage data for better healthcare planning.

Predicting consumer behavior is a core responsibility for most marketers. Market research can help reveal consumer intentions, but penetrating the veil that protects actual consumer motivations from ...

Forbes contributors publish independent expert analyses and insights. Prince Ghuman covers neuroscience-based marketing strategy & tactics. The term consumer behavior gets tossed around a lot. Let’s ...